谷歌地图 经纬加密_Google开始加密搜索_culu1614的博客-程序员宅基地

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谷歌地图 经纬加密

In a move that is likely to annoy many search engine marketers, Google is going to start encrypting all searches for all users. Whilst this is good news as indeed it will prevent anyone from snooping on searches that are being made, it will now make it near-impossible for webmasters to identify the keywords that visitors are entering into the search engine in order to reach their website, that is unless they come through ads that are placed on Google. What many probably won’t realise is that Google has been encrypting the searches of signed-in users for a while now along with those who search using the Chrome browser omnibox, so if you are a user of Chrome, Gmail or any of Google’s other services then the chances are that your searches are already being encrypted.

Google可能会开始对所有用户的所有搜索进行加密,此举可能会惹恼许多搜索引擎营销商。 虽然这是个好消息,但确实可以防止任何人窥探正在进行的搜索,但现在这将使网站管理员几乎无法识别访问者为了进入其网站而进入搜索引擎的关键字,除非它们来自放置在Google上的广告。 许多人可能不会意识到,谷歌已经对登录用户的搜索以及使用Chrome浏览器多功能框进行搜索的用户加密了一段时间,因此,如果您是Chrome,Gmail或其他Google的用户,服务,那么您的搜索可能已经被加密了。

Preventing security agency snooping

防止安全机构监听

China has long been known to monitor its citizens’ Internet usage, although it wasn’t until 2013 that the true scale of the Internet monitoring performed by the NSA in the USA came to surface. It is believed that the main reason behind Google’s latest move is to protect its users in these countries and other places where Internet traffic may be monitored as officials looking to the usage of Google will no longer be able to pin point searches; sure they’ll be able to identify when a particular IP address is accessing Google, but it will be impossible for them to see what the user on the end is search for precisely.

尽管一直到2013年,美国国家安全局(NSA)进行互联网监视的真正规模才浮出水面,但众所周知,中国一直在监视其公民的互联网使用情况。 据信,谷歌最新举动的主要原因是为了保护那些可能受到互联网流量监视的国家和其他地区的用户,因为寻求谷歌使用的官员将无法查明搜索结果; 确保他们能够确定何时有特定IP地址访问Google,但是对于他们而言,他们将无法看到最终用户在精确搜索什么。

What this means for SEO

这对SEO意味着什么

The consensus for businesses that are investing in SEO properly is that this should have little effect on them. Whilst they will no longer be able to identify the keywords being used to reach their websites, if they are indeed looking to build up links from relevant and authoritative websites and are actively growing their brand online, then they should be receiving relevant organic traffic anyhow that they should see converted into a sale.

对于正确投资SEO的企业来说,共识是这对他们几乎没有影响。 尽管他们将不再能够识别用于访问其网站的关键字,但是如果他们确实希望从相关且权威的网站上建立链接并积极地在网上发展品牌,那么无论如何,他们应该会获得相关的自然流量他们应该看到转化为销售。

Rather than tracking traffic at keyword level, it is recommended that you focus more on tracking traffic at page level because this will provide you with more targeted results as to what content is working best; if you are engaged in an active PPC campaign using Adwords then this won’t be impacted by the changes, it is restricted to ordinary searches and results.

建议您不要更关注关键字级别的点击量,因为您可以针对哪些内容效果最好而获得更有针对性的结果,而不是关注页面级别的点击量。 如果您使用Adwords参与有效的PPC广告系列,则此设置不会受到更改的影响,它仅限于常规搜索和结果。

Encrypting data centre traffic

加密数据中心流量

In a similar move, Google has always said that it will move to encrypt all traffic that is transferred between its data centre locations in light of the surveillance of the web traffic in the US. Google has also recommended that the rest of the tech industry follow its lead in encrypting services to boost the confidence that their end-users have in their systems.

在类似的举动中,谷歌一直表示将根据对美国网络流量的监视,将对其数据中心位置之间传输的所有流量进行加密。 Google还建议其他技术行业在加密服务方面保持领先地位,以增强最终用户对其系统的信心。

翻译自: https://www.eukhost.com/blog/webhosting/google-start-encrypting-searches/

谷歌地图 经纬加密

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本文链接:https://blog.csdn.net/culu1614/article/details/107987941

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